Events Aggregator

There ought to be a way to subscribe to upcoming events in the same way that you subscribe to RSS feeds. Your aggregator would just be a calendar that knows about event feeds. Ideally, you can also see events that your social network flags as interesting. I would be interested in any events that my friends and my friends’ friends are interested in. The events should be location aware, so that you can filter out events that aren’t happening anywhere near you. The reason this hasn’t taken off before is that it only gets really useful when there is a critical mass of venues and artists and organizations using the event format. The conclusion we draw from that is that there has to be a killer application to create the critical mass of adoption. I think the killer app could be a free, hosted event calendar that is just as easy to embed as Google Ads.